Counter Culture Coffee

Throwback Logo Hat

Throwback Logo Hat - Main image
$17.5 $35 In stock

Category: Merch

Top off your look with a piece of history. This '90s dad hat is a nod to our beginnings, celebrating 30 years with a refreshed version of our original logo. It has that perfectly worn-in, favorite-hat feel right from the start, combining timeless style with a touch of modern nostalgia.

This hat has all the classic details you love. The faded grey color and brushed cotton finish give it a vintage vibe, while the low-profile, six-panel design ensures a comfortable, relaxed fit. It’s the perfect accessory for sunny days, casual outings, or anytime you want to carry a piece of our story with you.

  • Color: FadedGrey
  • Material: 100% brushed cotton
  • Design:Features our limited-edition 30th-anniversary logo
  • Fit: Low-profile, six-panel design, one size fits most
  • Details: Adjustable self-fabric tri-glide buckle closure 

Embrace the laid-back style of three decades past. Get this limited-edition dad hat before it’s gone.

Customer Reviews (5.0 / 5 · 3 reviews)

Robert ★★★★★

The brim has just the right curve, and the stitching around the logo is clean and sturdy. I’ve worn it almost daily for two weeks and it still looks as good as day one, which is rare for a hat in my experience.

Penelope E. ★★★★★

The fabric has that perfect broken-in feel straight out of the box, and the retro logo patch looks even better in person than in the photos. I’ve worn it almost every day since it arrived and it’s already my go-to for casual outings. Fits exactly like a classic dad hat should, not too deep or too sn

Scarlett G. ★★★★★

The '90s dad hat with the refreshed retro logo nails that worn-in vibe right out of the box — I’ve already worn it three days straight and it still looks just as good. For a 30th-anniversary piece, the simple embroidered design feels like a proper nod to where it all started. It’s my new go-to for c