Counter Culture Coffee

Throwback Logo Hat

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$17.5 $35 In stock

Category: Merch

Top off your look with a piece of history. This '90s dad hat is a nod to our beginnings, celebrating 30 years with a refreshed version of our original logo. It has that perfectly worn-in, favorite-hat feel right from the start, combining timeless style with a touch of modern nostalgia.

This hat has all the classic details you love. The faded grey color and brushed cotton finish give it a vintage vibe, while the low-profile, six-panel design ensures a comfortable, relaxed fit. It’s the perfect accessory for sunny days, casual outings, or anytime you want to carry a piece of our story with you.

  • Color: FadedGrey
  • Material: 100% brushed cotton
  • Design:Features our limited-edition 30th-anniversary logo
  • Fit: Low-profile, six-panel design, one size fits most
  • Details: Adjustable self-fabric tri-glide buckle closure 

Embrace the laid-back style of three decades past. Get this limited-edition dad hat before it’s gone.

Customer Reviews (5.0 / 5 · 5 reviews)

Mia ★★★★★

The frayed-edge stitching on the brim gives it that authentic vintage feel right out of the box, and the washed cotton is somehow already broken in perfectly. It’s become my go-to for everything from yard work to grabbing coffee, fits true to size without being stiff.

Hazel T. ★★★★★

I’ve been wearing this hat daily since it arrived and it already feels like the ’90s logo has been part of my rotation for years. The worn-in finish is spot-on, no breaking-in needed, and the fit sits comfortably without feeling stiff.

Robert ★★★★★

The brim has just the right curve, and the stitching around the logo is clean and sturdy. I’ve worn it almost daily for two weeks and it still looks as good as day one, which is rare for a hat in my experience.

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